Our Mission:

Building a world where every child can reach their maximum potential by giving every family the tools for financial security.

Growing up in the United States, we witnessed parents struggling with complex financial decisions while trying to create better opportunities for their children. These challenges often stemmed from gaps in financial knowledge and resources, not lack of effort. It made us deeply think: How many children's dreams go unrealized due to the lack of resources and knowledge to overcome financial obstacles?

This reflection inspired Halfmore's mission: creating a world where financial barriers don't limit children's full potential. By empowering parents with financial knowledge and resources early on, we're building a future where the next generation's potential is truly limitless.

Hi,
we're
Halfmore.

We're a consumer-led financial technology company that empowers parents to help their children build strong financial foundations and reach their full potential.

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Halfmore enables parents to open custodial Roth IRAs for their children by converting everyday household tasks into income, boosting retirement funds with tax-free compound interest.

We enable parents to establish IRS-compliant household employment relationships with their children, allowing them to earn legitimate income and contribute to a custodial Roth IRA.

By streamlining the legal, payroll, and tax administration process—tools previously available only to high-net-worth families—we make long-term, tax-advantaged investing accessible for all.

Our mission in action

Empowering every parent with
elite financial tools,
so every child can reach their
full potential without money as a barrier.

"I've always lived frugally and wonder what life could have been if my parents could afford tuition for the architecture school I was accepted. I don't want my children to face the same setbacks. Meeting Halfmore at last year's Maker Faire was a blessing! The app makes building my children's future wealth easy. I look forward to seeing their wealth grow and wish the team continued success as they scale."

Sharon

HALFMORE PARENT

"I chose Halfmore because of their deep commitment to compliance. Halfmore thoroughly researched the tax, employment, and labor laws related to these transactions, showing a level of diligence that stands out. As a CPA, I can confidently say they have built a compliant and trustworthy product. I fully endorse it for families looking to start Roth IRA savings for their children."

Douglas

HALFMORE PARENT - CPA

"Before I was doing my own payroll for my kids through QuickBooks but I discovered Halfmore and it's actually cheaper and easier than trying to do it myself. I love the app and how I can track chores to my kids and get the documents I need to retain such as paystubs tax forms etc. A real hidden gem."

Meka

HALFMORE PARENT

"Halfmore makes it easy to teach our child responsibility while providing a financial head start. The platform is clear, thoughtful, and built with families in mind — we feel great knowing we're helping our child build long-term security."

Jeff

HALFMORE PARENT

"I'm not wealthy, and I likely never will be, but I want to give my daughter every bit of financial support and security that I can. I am doing this not just to set money aside, but to build something meaningful for her future. The guidance Halfmore offers is invaluable, and I genuinely believe in what they are building."

West

HALFMORE PARENT

Our Team:

Halfmore, founded by Stanford graduates Isaac and Jaebum, brings together experts in tech, finance, tax, law, and education to build a fully compliant, action-oriented platform. Our founders are dedicated to empowering families with tools that create better opportunities for the next generation.

Halfmore team has 50+ years of combined industry experience across organizations such as Google, General Electric, PwC and Teach For America.

Meet Halfmore team

"It has always been my passion to democratize the tools once reserved for wealthy families. Most parents want to plan and save wisely for their children's future. The intent is there—but the time, tools, and guidance often are not.

Halfmore empowers every parent with elite financial tools to help their children reach their full potential without money standing in the way."

- Isaac Lee, Co-Founder

Through research that began in 2021 at Stanford, founders Isaac and Jaebum set out to solve a deeply personal challenge: giving every parent—not just the wealthy—the tools to financially prepare their children for the future they deserve.

Drawing on over 50 years of combined experience across Google, PwC, Mckinsey, and Teach For America, the team built a fully compliant platform that transforms children's household tasks into IRS-compliant earned income, unlocking access to custodial Roth IRAs and early investing.

At its core, Halfmore is about love in action: helping parents invest in their children's futures with confidence, so the next generation can pursue their potential without financial limits.